How to get a small business website
If you do not have a website for your small business, you better get crackin’! Your lack of an online presence could be losing you potential customers.
Odds are that there is already information about you and your business online. Take control of the narrative and your online reputation by building your web presence. One way to build your web presence is through your small business website.
Your Small Business Website Budget
What should you think about as your build your small business website? Your budget can be a big part of deciding how to go about building your small business website, so let’s break down your budget. You have your money, your time, and your mental energy. Create a plan for your website by prioritizing what matters the most to you.
If you choose to build a website on your own, you will have to invest your time and mental energy. It may take longer to build your website and it will take time out of your schedule. If you have lots of downtime and no cash, this can work for you. You can use templates and services, but it costs money to simplify the process.
How many DIY projects have you started to save money only to find that you spent way more time than you planned? It is safe to assume that this will also happen if you go DIY on your small business website. This is just something to keep in mind if your time is especially precious as you run your small business.
The Most Important Must-Haves for Small Business Websites
What do you need to have a successful website for your small business? Here are the top 3 must-haves.
- Easy Navigation: Can potential customers find read more about products and services easily? Is your contact info easy to find?
- Mobile-Friendliness: Your website needs to be mobile responsive and easy to use on a mobile device. This is even more important due to recent Google updates!
- Quick Loading Time: The longer it takes for any web page to load, the higher your bounce rate.
As you design your website, make sure you do not neglect these elements.
Affordable Web Design Programs for Small Businesses
If you are looking for a simple and easy-to-use website builder, there are some options that are even free. Wix has a very user-friendly interface. With Wix, you may not even need to have any HTML or CSS coding knowledge. If you are a one-man-show and you need something on the web immediately, working with Wix can be painless.
Another online website builder of this caliber is Weebly. This is another website builder that can be free. Both of these web design programs offer hosting. These website builders offer certain domain names for free. If you would like a domain name that does not include the website builder name within the URL, you will pay for your domain name. Even with premium option upgrades, there may still be an indication on your website that you used one of these builders. These are just criteria to keep in mind as you choose your small business website builder.
Squarespace vs. Weebly and Wix
If you want a more sophisticated website without having coding knowledge, Squarespace may be a better bet for you. It may take a little more time to become comfortable using Squarespace. Squarespace websites are ideal for small business owners who want to spend a little more time and money on their website without having to know a lot about how websites work.
All three of these small business website builders can be quite user-friendly. Squarespace offers different price packages so you can spend money on features you need without wasting cash on add-ons you will never use. All Squarespace designs are mobile responsive, and Squarespace designs can look more sleek and professional.
WordPress for Small Business Websites
If you want to make the most of your small business website with search engine optimization, WordPress is the way to go. There is more of a learning curve on WordPress, but you also have the power to change and customize your site.
If you use WordPress for your website, you will need to choose someone to host your website. WordPress websites are not automatically hosted with the company, which can make them more complicated to set up for small business owners.
WordPress.com vs WordPress.org
This difference can derail your small business web design session faster than adorable animal videos. Beware. WordPress has two avenues for website development. If you are looking for an outlet for blogging and do not mind advertisements on your page, you use WordPress.com to create a free website or blog. The .org site is for website developers who plan to host their own sites.
The simplest way to avoid this conundrum is to figure out who is going to host your website. After you have paid for hosting and your domain name through a service like GoDaddy, then you can move forward.
Affordable Web Design for Small Businesses with MarkUBiz
Do you need your website to look professional and not have time to DIY? MarkUBiz can develop your website and ensure quick loading times and easy navigation. This includes small business website hosting, design, and optimization. Website Development services with MarkUBiz include mobile website integration.
We understand that small business owners need these online tools and may have a tight budget. If you are concerned about your small business website design options with your budget, contact us for more information. One of our sales representatives will meet with you to see what can be done to help you with your website!
If you want to take your web presence to the next level, sign up for a FREE Web Presence Review. Our team can help you understand how you are doing and where you can improve!