Don’t Waste Your Google Adwords Cash
Feel like you’re wasting money with your Google Adwords account? Is your PPC Campaign not getting the traction or results you expected?
You’re not alone!
Google Adwords Statistics
A great study released by SEMrush indicated a large number of people wasting money with their Google Adwords and PPC management campaigns. The study showed 66% of Google Adwords users were unhappy with results from their campaigns. Additionally, more than $3,500/year was wasted per PPC account on unwarranted expenses.
Keys to Effective PPC Marketing Campaigns
There are several factors to creating and maintaining an effective and successful PPC campaign through Google Adwords. Your strategy should follow these guidelines to avoid wasting money and losing valuable leads to your website.
- Mix It Up — Login to your Google Adwords account and see what is happening. Making changes and adapting to your current results will ultimately shoot your results much higher. Reacting to the most current campaign data is crucial to a successful campaign.
- Specify & Save — Narrowing in on specific keywords for your business creates a much higher converting, and thus less expensive, PPC campaign. Finding keywords with less competition have a much lower cost than your typical broad keywords. You can also attack the negative keywords in your industry to find low-competition Adwords to target.
- Creative Copy Wins — High click-through rates (CTRs) means your ad is relevant and performing well, which will save you money in the long run. Increase your campaign’s Quality Score and you’ll see a big difference in price.
- Go Where Your Customers Go — Online traffic is decreasing from desktops and laptops every day, and if you don’t move with the traffic you will lose your valuable clicks.Mobile conversion is absolutely essential in creating successful Adwords campaigns and, therefore, so is your website’s ability to convert to mobile as well.
End Your Frustration With Google Adwords
We have seen plenty of clients become frustrated and puzzled by their Google Adwords accounts during PPc campaigns. Don’t let this be the norm. Call us at MarkUBiz to find out how to get the most from your PPC campaign,bring get more customers to your website and start converting website traffic into sales!