Your Picture Marketing Campaign
In the world of social media, Pinterest can be the center of your picture marketing campaign for engaging with your client base. Pinterest is tricky, though, since marketing your business can quickly spiral into finding recipes and cool decoration ideas in this Rabbit Hole. The key to success is finding how to use Pinterest to showcase your business ideas and products to properly represent your brand.
Words Versus Pictures: Pictures Win
In our world of constant advertising, we have learned that people are more likely to stop and take a second look if there are pictures. Pinterest is an image hub where one picture can make someone want to know more about your business. Pinterest released a Practice Guide for Businesses, and I am here as the intern to help translate an effective picture marketing campaign!
Make the Most out of Pinterest in Your Picture Marketing Campaign
1. If you are new to Pinterest and want to utilize it for your business, create a business account.
2. Make your profile picture a logo of your business to be recognizable.
3. Enable customers to pin your content directly from your website. If a customer likes what she sees, she can click on an image in your website and Pin it.
4. As you are developing your own boards, play with the privacy settings to make a board private until it is ready for you to show off!
We are Pinterest Whisperers
Other important pieces of this Pinterest formula of success involve keeping up with your account. We at MarkUBiz understand that no social media platform is built to “set it and forget it,” which means social media has to become part of your daily routine — like brushing your teeth. We can manage your Boards with high-quality images and keyword-rich descriptions.