The Beginner’s Guide to Simple A/B Testing
For nearly a decade now, A/B testing has been the not-so-well-kept secret of the web world only known to the pros, the initiated and the curious. It’s the method of choice for startups and growth hackers when it’s comes to improving online conversions and achieving growth.
But more and more ecommerce merchants are making the leap and starting to use A/B testing to improve sales and get the most out of their hard earned traffic.
You can use it to test anything from landing pages and web copy to emails and search ads. The advantages are substantial, and more than enough to compensate for the time it takes to run an experiment on your site.
Fortunately or unfortunately, depending on how you look at it, most people aren’t as aware of this measurement tool as they should be. What this article hopes to do is walk you through the processes and advantages of using A/B testing in your business.
But, before we get ahead of ourselves, the question needs to be asked:
What is A/B Testing?
Simply put, it’s a way to figure out how you can get your website users to click that shiny red button instead of yesterday’s green one. Or help you discover if the green one was the better choice to begin with, thus forcing you back to the drawing board.
Put another way, it’s a method for measuring two versions of one element so you can determine which one is more successful. Is the winner version A or version B?
Clear so far?
To discover which version is a better bet, you have to subject both to experimentation at the same time. After which, you’re left with a more successful option to put into real-world use.
This is not unlike your high school science experiment. Except, instead of dissecting a frog you’re analyzing which is the better scalpel to slice it open. Which one cuts more smoothly, is easier to handle, saves time and increases overall dissection efficiency (so to speak of course). The only thing you’ll be slicing with this particular tool is the competition!