How to Excel in Google Search in 2017
A fancy or complicated web design does not make a winning website. Occasional website maintenance does not get you on page one of Google search results. This Reno digital marketing firm will show you the ropes when it comes to improving your rankings on Google search in 2017.
Google has been working on indexing the mobile versions of websites first to determine rankings, so you will want to make sure your web design is mobile friendly. You can save yourself a lot of grief by choosing a website-building platform or a website theme that has a mobile responsive web design.
Gaining Google’s Trust
When it comes to Google search, Google has been focusing on the user experience. Forbes contributor and author of SEO 2017: Master Search Engine Optimization R.L. Adams explains that ranking with Google search is all about trust. If you want to show up on page one of Google’s search engine results pages (SERPs), you need to have earned Google’s trust.
Imagine if Google were a close friend of yours. Google is not going to point you in the wrong direction when your pipes have burst and your house is flooding! No, Google is going to suggest someone trustworthy to take care of you. Because Google cares about your happiness. Why else would Google employees have nap pods and steel cut oatmeal?
What factors into Google trusting your site? Three prominent factors come to mind: indexed age, links, and content. Your website’s indexed age is defined as when Google discovered your domain.
3 Factors of Trust
If you and your company’s website are new to the scene, you will have a harder time ranking with Google search. Do not fret, it will just take time and a little elbow grease to introduce yourself to the rest of the online community. Are you networking in-person to get the word out about your business? There are ways you can do the same thing but on the world wide web.
What links are on your website? Who do you associate with, so to speak? If you link to only other pages on your website, you will get nowhere. Google will reward you if you have quality links, these include links to authority organizations on your topic, government organizations, and industry leaders.
When it comes to content, one of the fastest ways to shoot yourself in the foot is to publish duplicate content. Google heavily penalizes websites for this. On the other hand, too little original content will also cause your website to have a lower ranking. Do not skimp on content. Google rewards websites with engaging and helpful content. Don’t give your readers a headache with a full essay, but do make sure they understand who you are and what you do.
Why Does This Matter?
It’s 2017. You have bigger fish to fry than learning keywords and Google tips and tricks. Right? Wrong. This is how potential customers find your business. According to a recent article by Neil Patel of Quick Sprout just last month, 93% of all online experiences begin with a search engine. If people have questions or concerns, they use a search engine to find the answer.
When people do use a search engine to find something, 75% of users never scroll to the second page of Google search results. If you think your website is “okay” but you are never on page one of SERPs for any keyword related to your business, you are missing 75% of your potential customers. Imagine how much your small business could profit from the increased visibility you are currently missing.
Let’s Break It Down
You know what cannot go by the wayside in 2017? Quality content. Keyword stuffing is so early 2000s. If you play that game, Google has most likely already heavily penalized you for it. Stop trying to get around it with some quick scheme.
Think about your website resolutions as a New Year’s Resolution in health and fitness. You don’t lose that extra 10 pounds from the holidays by shoving tons of natural supplements down your gullet. Rather, you make changes like incorporating good nutrition and regular exercise into your weekly routine. You will see slow but steady improvement.
In this same way, your website does not improve in Google search results by just throwing in a bunch of keywords or random links. You want your content to be consistent and readable to please the Google search bots. Your rankings do not skyrocket overnight. Instead, you see slow and steady progress as you work your way towards page one of Google search results. Patience, young grasshopper.
The Next Step
If you have done all of these things and still haven’t seen progress, it is time to up your SEO game to pro-level. In an interview with Search Engine Land, Gary Illyes of Google explained that 2017 Google search SEO tricks involve machine learning, Accelerated Mobile Pages (AMP), and structured data.
Machine learning is a term that relates to artificial intelligence (AI). Google has incorporated machine learning in their algorithms with RankBrain. The Google bots you want to beat are getting smarter in 2017.
AMPs allow web pages to load much faster on mobile devices while using less data. Ask your webmaster at your Reno digital marketing firm if this is something you can do for your website. Google’s preference for mobile comes as no surprise after taking a look at news of Google’s Mobile First Index. Google has been focusing on rewarding sites that are mobile friendly.
What is structured data? The best way to explain it is telling Google and other search engines ahead of time what is where on your site. Let’s call it pre-packaging for the internet. You can use Google’s Structured Data Markup Helper and Google’s Structured Data Testing Tool. Use the Structured Data Markup Helper to build code for pre-packaging each web page of your site for search engines.
Call on a Reno Digital Marketing Firm
MarkUBiz is a Reno internet marketing agency that can help you boost your web presence in 2017. Google will continue to tweak with algorithms and updates so that the “fail-safe formula” on how to rank with Google search fluctuates. Many people do not have the time to woo Google and run their local business. Instead, leave the SEO work to the team at a Reno digital marketing firm, where we read about Google’s mood on the daily.
Learn about our website maintenance programs and SEO programs. Contact us for a free web presence review by your friendly Reno internet marketing agency today!