Google My Business Has Arrived
Google My Business has newly arrived for businesses looking to enhance their presence on Google. Derived from the now absent Google Places, Google My Business allows any content posted by your business to be visible to the public on Google Search, Maps and Plus.
Why You Need Google My Business
The new Google My Business tool will help get your business’ name to the public effectively, and it will allow you to control what people see about your business. For instance, when your business is searched in Google Maps, you can control the Hours of Operation, Address, etc. for complete accuracy.
Creating a decent following on Google My Business will also give you power to quickly share events, sales and more to your network. Also, you can easily post a behind-the-scenes video of your team or your facility with Google Hangouts on Air. This not only brings transparency to your establishment, but it shows prospective followers you are savvy enough to broadcast your inner workings and that you will likely give them more insight if they follow and engage with you.
Google My Business Does More Than Network
It is highly beneficial to engage with customers and clients online to provide industry updates, tips and tricks or specials, but Google My Business comes with other benefits. By having your business listed on Google you dramatically raise the chances of your name being seen by anyone ‘Googling’ your products or similar products. It enhances your regional reach and helps customers find the ‘real you’ and not the you that was constructed by people leaving reviews.
Ways To Use Google My Business
Many aspects of Google My Business, most prominently Google Plus, can be used like a social networking tool to promote your business and engage with potential clients and customers. The biggest difference, however, is the multi-platform control.
You can make your business featured more frequently and notably than before, thus giving consumers a better experience with your business online–before they even get to your main web page. You can learn more about Google My Business as a social networking and audience reaching tool at MarkUBiz Online Marketing. Call us today!