Pay-Per-Click (PPC) Advertising
Pay-Per-Click (PPC) Advertising & Retargeting
Have you ever noticed how the listings that show up in the top couple of positions and on the right side of search results have a different color background than the rest of the page? If not, trust us that these listings are special. The businesses that show up in these listings are paying to show up there. That means that for every time that their advertisement shows up and someone clicks on it the business is going to pay. This is a good deal… IF:
- You have a well optimized campaign
- You have a well optimized website
- You are okay for investing in something that is a one-time deal
Once you pay for a click you are done, and if you stop paying your advertisement will no longer show up. Usually, that is why we recommend a traditional SEO campaign. If you invest in SEO you are investing in something that is long-term and will keep on giving. However, there is a time and a place for PPC Advertising and we would be happy to talk to you about it.
How Do You Know If PPC Is Right For You?
If you are looking for quick traffic to your website and have a website that can convert the traffic you send there, then PPC Advertising is perfect for you. Besides, who wouldn’t want to spend $5 and make $7 or $10 or $50. If you can see returns like this, than crank up the investment and get ready to see a return. However, if you have a website or service that has a longer buying period then you are paying for exposure that you may see a return on at some point (making it very hard to see a benefit).
Why Choose MarkUBiz For PPC Advertising?
MarkUBiz is a great choice when it comes to PPC Advertising, because we not only handle the setup and management of your campaign, we understand what is needed on your website to see better conversions and to get cheaper ad rates from Google. Since we are a company that has experience in many different areas of online marketing we are able to fit your PPC campaign in with everything else you are doing to make sure that all of your efforts are unified.
What Is Included With Your PPC Advertising Program?
- Campaign Setup – Based On Keywords And Goals Established During Consultation
- Ongoing Management – Looking At Keywords, Campaigns And Ad Results And Adapting As Needed
- Determining The Number Of AdGroups To Setup And Monitor
- Setting Up Retargeting
- Setup & Management Of Mobile Ad Campaigns
- Analysis & Reporting On Your Campaign Performance