What is PPC? Tips on PPC for Small Businesses
PPC, or Pay-Per-Click Advertising, is a form of online advertising for companies.With PPC for small businesses, business owners can see ROI from their advertising investment immediately. You only pay when someone clicks the ad and visits your website. PPC is one of the fastest ways to convert to sales online. If you need to grow traffic to your website quickly, PPC is the way to go.
PPC lives within the world of search engine marketing, or SEM. With pay-per-click advertising, an advertiser pays a small fee every time someone clicks on their ad. PPC can most frequently be seen with search engine advertising. If somebody clicks on your company’s “sponsored” search result at the top of Google, you pay for click.
PPC can also stand for pay-per-call, which happens more with mobile users. Since a large portion of online searches occur on a mobile device, enable pay-per-call to gain visibility for mobile searches. While people may wait to make a purchase until they access their desktop computers, they will search immediately on their phones.
What is Google Adwords?
Google Adwords is a tool for planning and building PPC advertising campaigns. There are other tools you can use, but Google AdWords is an easy-to-use option that will show results for Google searches.
If you have a Google email, you have the capability to use the Google Adwords Keyword Planner. You may want to build a new Google account to separate any personal business from your company’s business. It doesn’t cost anything to do the initial research of what it would cost for specific paid keywords. This is a great research tool to prepare your PPC budget and find keywords to target for your SEO campaign.
As you look through potential keywords for your PPC campaign, you will see different variables on your Keyword Planner. You want to choose keywopds tia| have a lot of monthly searches, but make sure to look at the competition and the suggested bid. If you put a little bit of money towards a high-competition keyword, you may be overshadowed by companies spending more on that keyword.
Who Chooses PPC for Small Businesses?
Pay-per-click advertising is a great option for small business to gain visibility quickly. In some industries, it may be especially difficult to compete with large companies to be seen on the first page of search results. It might be worth asking online marketing professionals if your money is better spent on PPC than SEO for a certain target keyword.
As a small company, you do not have the luxury of throwing money at lots of different marketing efforts to see what sticks. With pay-per-click, you can still make progress with a smaller budget than a big company. Since you only pay when someone clicks your ad to reach your website, you can focus your targeting to get the most bang for your buck.
Your targeted keywords may be overshadowed by national chains with big budgets. These big companies spend most money on basic keywords. You can gain visibility by targeting key phrases that include your city or region. Check out geo-targeting as well! These small business PPC management tricks can keep you in good standing for building your online presence.
Maximize your PPC ROI
If you are in competition with another company that is also using SEO and PPC for online marketing, there are some ways you can make your PPC campaign competitive. Neil Patel suggests using Spyfu.com and type in your competitor’s URL to see their organic and paid keywords. You are also able to see the structure of their Google AdWords advertisements.
As you are pitching your company’s products and services over competitors, you should focus on what makes you different. What sets your business apart from other local companies or even national chains? Capitalize on this to see the best results.
PPC vs SEO: What Does Your Business Need?
SEO is necessary for long-term growth and survival. If you are looking for a quick bump in your rankings with an advertising campaign, you should put your efforts towards a PPC campaign.
Improving the SEO of your website can take time. Think of PPC as the hare and SEO as the tortoise. While slow and steady can win the race, you may want to incorporate PCC into your web presence plan.
You have spent time on a well-executed Pay-Per-Click campaign and a mobile ad campaign. Are you proud of the web page people will click to see? Before you invest in a PPC campaign, make sure your website can help you close the sale. Check to make sure that your website is mobile-friendly and that your contact information can be easily found by visitors. Does your website accurately describe your products and services? You are sure to have more success if your website highlights what makes your company special.
Your ad campaign does not have to click through to your basic home page on your website. You can use a landing page with a promotion or call to action to increase likelihood of closing a sale or gaining a client. You can also use your advertisement to direct visitors to a service page that you are trying to promote.
Small Business Adwords Management with MarkUBiz
One of the most important aspects of your web presence management is understanding what efforts to implement at what time. You may think PPC is what you need right now, but it could be more beneficial to start off an SEO campaign now and use PPC in a few months. At MarkUBiz, our team can help you understand how to time and prioritize your online advertising and marketing efforts to get the best results.
With the MarkUBiz Pay-Per-Click Advertising Program, our team can help your business gain visibility and traffic, leading to sales. In our consultation meeting, we will discuss what your goals are and keywords you would like to target. From this consultation, we can decide how many AdGroups to set up and monitor to make the best campaign possible.
Our team sets up your PPC campaigns as well as your mobile ad campaigns. Since goal keywords and your campaign’s progress will change with time, we monitor your PPC campaigns and ad results. We manage the campaigns so that we can make tweaks to optimize your performance. To learn about how we can help you with PPC, contact us today.