Where Did The Name MarkUBiz (Mark U Biz) Come From?
I can’t tell you how many times I am asked where the name MarkUBiz came from. Since it is a Frequently Asked Question, I thought I would take a second to tell the story and explain.
It was September 13th 2012. I had been in the process of forming an online marketing company for a couple of weeks and was having a hard time coming up with a name. We started as All-In-One Internet Marketing, but after talking to my business attorney we learned that name would not hold up as we expanded the company in the future. During this time we adjusted to All-In-One “Online” Marketing, due to search volume and the ability to get better optimization, but still were having the same problem.
On September 13th, I was prepping for the NCET Expo. That was going to be where I launched the company, but we needed a name so we could print business cards for the event and make sure we launched with the correct brand. I had been white boarding a variety of names that explained what we did and some that were just off the wall, but nothing was sticking. I had probably sent a half dozen to the attorney, and they were not feeling the names either. Late that day I decided to move from the optimization and ranking based keywords and go for something more general. We had dozens of words on the board and we combined two words that were the most straightforward way to explain our business – Market Business.
Naturally the work Your was the best fit. Thus, Market Your Business was born (and lived for a couple minutes)…. After some brainstorming we decided we really wanted a one-word name and we started jamming words together. Mark Ur Biz was the first choice, but when you say it aloud it did not feel right. I then tried Mark U Biz and it was instant (one of those things you just know when it happens).
I sent MarkUBiz to the attorney and her team responded with a couple minutes and, thus, MarkUBiz was born from Market Your Business. The rest of the night was spent designing our logo, printing business cards and posters. We have cleaned the logo up a little over the last 11 months, but it remains very similar to what we launched with.
That is the story behind Mark U Biz and where our unique name came from. So next time you are looking for a company that can help you market your business, please think about the MarkUBiz team.